Clayton and Drayton Bird are thinking about putting on a live event to help marketers, copywriters and business owners put their marketing on the fast track.
And they'd like you're feedback to make sure you'd get the most value. Here's Clayton's note on the subject:
Quote:
Give me a hand here?
Drayton Bird called me with an intriguing idea the other day and I need your advice ...
Drayton was Worldwide Vice-Chairman and Creative Director for Ogilvy Mather Direct. According to David Ogilvy, "Drayton Bird knows more about direct response marketing than anyone else alive."
Drayton is a true legend in direct response. He’s created blockbuster promotions for many of the world’s largest companies. He’s written more than one thousand articles on direct response for major publications. He’s done creative and executive training for American Express and Visa. And in 1994, The Institute of Direct Marketing recognized Drayton's contributions to the industry by appointing him one of the Institute's first six Fellows.
Plus, Drayton is the best-selling author of “Commonsense Direct & Digital Marketing” ... “How to Write Sales Letters That Sell” ... “Marketing Insights and Outrages” -- and he co-authored “The Master Marketer” ... “Direct Marketing Made Easy” ... and “Open For Business”.
Right now, Drayton's proteges are the top creative directors and copywriters for many of the world's largest international direct response agencies.
As you might imagine (as Ogilvy's life-long friend and co-conspirator), Drayton is "old school" all the way. His insights into the principles taught by The Masters are blindingly brilliant. And his modern-day, cutting-edge application of those principals in direct response promotions for Virgin, Visa and most of the other major international companies you can name are legendary.
So here's Drayton's idea: We do an intensive two-day copywriting bootcamp in Atlanta (non-stops from pretty much everywhere) this April.
A full day with Drayton; a full day with Clayton. No pitching, no fluff, just a combined 75 years of direct response success on the hoof ... and 100% butt-kicking content to help direct response business owners, marketing pros and copywriters like you guys kick your response up a couple dozen notches.
The price: $1,795 for the two days. Room, board and travel are up to you. Lots of swag including Drayton's books and a bunch of mine. Lots of great networking in the bar. 
So here's where I need your help ...
Creating a two-dayer like this ... and making sure it exceeds your expectations by a country mile ... and ensuring that you come away with profitable new ideas that make the registration and travel pale by comparison ... is a costly, time-consuming task.
So before we say it's a go, we need to know: What do YOU think about this idea? Should we do it? What would make attending a no-brainer for you?
I'm all ears ...so please drop me a line to the e-mail addy below and give me your thoughts?
feedback@makepeacetotalpackage.com
I'll be forever in your debt!
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11-21-2007, 09:06 AM
Drayton and Clayton Live Event
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