Julie McManus:
What are your customers buying from you a month after their first order? What are they purchasing after 60 days? How about after 90 days? If you know, congratulations – you've discovered the key to making the most of your marketing promotions and maximizing sales. However, if you know as much about your customers' purchases as you do about brain surgery, then today's issue of The Total Package is for you. Julie McManus removes the veil of mystery surrounding one of the most important direct response metrics – customer lifetime value – and shows you how to use this vital calculation to fine tune your marketing efforts and skyrocket sales.

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