Michael Masterson:
If you really want to grow your information marketing business, it's going to take more than just acquiring boatloads of new customers – although that helps. No, if you’re going to have the kind of growth that makes people sit up and take notice, you're going to have to increase your sales by coming up with new products to offer to your existing customers. So in today's issue of The Total Package, guest editor Michael Masterson shows you an extremely successful method of launching a new information product.

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