Julie McManus:
Looking for a cost-effective way to attract customers and make sales? Well, online advertising might just be the way for you to go. But before you start slapping up banners and display ads, you're going to have to do some media buying. And that's where things can get a little tricky. But don't worry. We've gotcha covered. Julie McManus has recruited Wendy Montes de Oca from Early to Rise to show you the ropes in today's issue of The Total Package. Her insightful insider tips will help you get the most bang for your buck when purchasing media units.

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