Dear John:

I am still shocked by the hyper-valuable information of that article, many, many thanks for your kindness.

I have heard about the magalogs, I am about to try sending a value packed newsletter but including everytime a short note about an offer or promotion? What's your opinion about that?

Regards,

Proquimico

Are you talking about a print newsletter or an ezine?

Inserts in print newsletters are great tools. And you can pretty much guarantee a 80%-90% open rate because people who pay for a newsletter open and read them so your sales copy is definitely getting in front of your list.

Plus, because you're paying, at most, a slight increase in postage rates so your cost to mail it out is significantly reduced giving you a better shot at getting a good ROI.

But a bad ad is still a bad ad. If you're planning on just putting in an announcement-style insert that doesn't sell the benefits of the product and create urgency to buy, then your insert will flop.

Not to mention, you're limited to one communication in print. Though it can also be used to support an email campaign.

Online things are different. You're ability to promote to your list is not governed by the same costs as direct mail. It's governed more by your relationship with your list.

Including offers in your newsletter can be a good tool. Just as advertorial blasts can be great when used in moderation.

However, I would not rely on including offers in your ezine as your primary means of monetizing your list.

One problem I see is that many folks only send out advertorial promotions where the newsletter always follows the same format -- they talk about how important x,y,z is then pitch a product. Over time you erode readership because your list knows you're always selling something.

The more people look forward to reading your emails the better you over all conversion rates will be.

Hope that helps,
John

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