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How can you multiply your sales from the SAME product by 50 times or more?
And if you're an online copywriter how can you charge your client over and over for writing copy for the same product? This is something I was doing in a small way but then I ran into a very quiet, successful online marketer at an internet marketing seminar in Sydney. He started out with one website selling one software product. Then he watched the traffic and the sales like a hawk. Every time someone from an unusual niche group was arriving at his site and (preferably) buying he set up a new entry and sales page for that niche. Each time he set up another niched page his sales went up, the search engines fell in love with the page because it was very tightly niched. And best of all his pay per click costs were going down and his conversions on pay per click traffic were shooting up. So he got free traffic, better conversion rates and he multiplied his sales for the same product by around 50 times (last time I spoke to him). We call this tactic "microniching" and it can turn a product barely worth the effort of selling into an online cash machine. To put this in perspective let's say he was making a respectable $250,000 a year from the sales of this one product. AFTER he'd created around 50 effective microniched sites. But without those tightly niched sites he would be making just 1/50th of the turnover...or a mere $5,000 a year. Less than $100 a week. If you have an online business you may want to start communicating with your clients and finding out what sub niches they fall into. Then start creating special landing pages, content pages and sales pages for those sub niches. If you're a copywriter you can see the power in this when you have a client whose product can be microniched. Instead of just one sales letter you can offer to do a whole series of niched sales letters for the same product. And you can help your client make many times the profit. If anyone on this forum has some similar experiences of creating extra profits online by marketing to an extra niche it would be great if you could post your experience here. Kindest regards, Andrew Cavanagh Niche Marketing Online |
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Great advice Andrew!
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Kyle Tully No Secrets, Gimmicks or Hype... Just Direct Response Copywriting That Sells |
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