Great Direct Mail Grabber

[John Newtson]

This direct mail piece has stuck in my head ever since I saw it back in 2004 in DM News. And I just came across it again today and it’s too fun not to post.

It’s for a retail music store and the combination of headline and grabber is hilarious... and perfectly hits their target market. Check it out:

Great Direct Mail Grabber

John

[MtnBiker]

Oh man... that is just AWESOME!!

My brain is working overdrive now how on earth can I work that kind of piece into my business!?! lol

Thanks for sharing John.

[Clayton Makepeace]

There's one copywriter who understands how to dig down to his prospect's deepest desires relative to his product -- AND how to grab a guy's attention!

Wouldn't you have loved to be a fly on the wall, listening to his prospects explain their posession of woman's panties to their significant others?

[Caleb O'Dowd]

That would grab MY attention ).

[tomerdir]

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[Caleb Osborne]

That's one of the best "grabbers" I've ever seen, no doubt!