A curious proposition...

[Chuck]

Hi all,

I was outlining a promo for my swipe file the yesterday and came upon a proposition that I considered a little "tricky." It used (or tried to) a technique the head honcho has put forth many times in the past - making a proposition to your reader.

This promo (financial news letter) proposed that it would deliver 12 100% winning trades in the next 12 months or they'd "pay me $3500." Sounds fair enough.

In the letter they cite the "regular price" of the service as $3500 and move to offer it at a 50% discount to quick responders.

Then when it moves to detail the proposition, it essentially says "if we don't deliver 12 100% winners in the next 12 months, you get your next year free" -- claiming the $3500 "regular price" as the value.

To me this sounds tricky at best and downright deceptive at the other extreme. Their offer to "pay me" has become an extended offer for a product which ostensibly didn't meet my expectations in the first place.

I think refunding my money would have been a better option.

I'm wondering what your thoughts on this offer are? Has anyone tried an offer like this and could share some blind results? It really seems like the promo is playing the reader. I'm really curious how you all think something like this would perform.

Thanks!
Chuck

[Barry A. Densa]

Agora subsidiaries use that tactic a lot... so it must be working.

--Barry

[FreemanSmith]

I think I've seen that promo... don't they offer a 90-day money back guarantee too? So it's like a second guarantee for the person that sticks with them and only gets 9 winners or something...

In theory though, I agree. If I don't like the product at all, I'd want my money back... not an extended subscription.