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Recently the Poynter Institute conducted eye tracking studies to determine exactly what we read on a page, how long we read and what elements get read the most.
Wouldn't you like to know what your prospects really do when they hit your web page? What they actually read? Whether they look at your images or read your headline first? This study gives a whole pile of clues into what your website visitors are doing. You can watch a free video of this study here... Poynter Eye Tracking and Copywriting And you can read a post revealing 4 Eye Tracking Secrets To Creating A Powerful Headline here... 4 Eye Tracking Secrets To Headline Writing I'd love your feedback on this fascinating study. Kindest regards, Andrew Cavanagh |
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