Julie McManus:
In today's issue of The Total Package, Julie McManus delivers the nitty-gritty details of determining the cost and ROI of your direct mail promotion. With Julie's instructions and a trusty calculator in hand, you'll be surprised at how easy it is to project the end result of your mailings. Adding direct mail to your marketing mix is a powerful way to increase customers and sales. But you don't want to leave it to guesswork. Julie gives you the metrics you NEED to know in order for direct mail to be profitable for you -- in today's issue of The Total Package.

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