Julie McManus:
Adding direct mail to your marketing mix can drive hordes of new customers to your website. But how can a small business with a tight marketing budget afford to do it? In today's issue of The Total Package, Julie McManus gives you some tricks and tips to overcoming the high cost of direct mail. Direct mail doesn't have to be a money pit. Discover creative and innovative ways to add direct mail to your marketing mix - without blowing your budget - in today's issue of The Total Package.

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