Wendy Montes de Oca:
If you want to boost conversion rates and send your sales skyrocketing, all it takes is a bit of slicing and dicing ... on your customer file, that is. In today's issue of The Total Package, guest editor Wendy Montes de Oca shows you the proven method for breaking up your existing customer database into smaller groups, allowing you to ... And it works. She has seen this data mining technique double or triple conversion rates and surge inactive subscriber open rates from zero to more than 30 percent. Using this method will give YOU higher conversion rates - and boost your revenues in the process. Read all about it in today's issue of The Total Package.

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