Julie McManus:
If you've been in direct marketing for any period of time, the unthinkable has already happened to you ... Your promotion - the one you were sure would be a huge winner - bombed. If you're anything like me, you threw yourself a pity party, scarfed down a gallon of Häagen Dazs mocha chip ice cream and moved on. But what if you can save the promotion? What if you can make lemonade out of those lemons? In today's issue of The Total Package, Julie McManus shares three easy ways to turn a loser promotion into a huge winner.

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