John Forde:
If you're a copywriter, you probably love what you do ... most of the time. There are days when your copy is beating the control to a pulp, your client is raving, and the royalty checks are piling up in the mailbox - and life couldn't be better. Then there are those other days when you want to tear out all your hair and take up a new career - maybe in welding. Today's issue of The Total Package is for THOSE days. Copywriting genius John Forde has been there. He knows the challenges you face. And as today's Total Package guest editor, he has a survival guide to help you through some of the most common frustrations you face as a copywriter.

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