Just a quick note - the June edition of The Screaming Eagle is the perfect supplement to "Breakthrough Advertising."

I waited over 20 years to get a copy of the book - and it is the best advertising and marketing guide ever.

But....you have to read it at least 3 times - the first time you are stunned with all the stuff. The second time you get dozens of "ahaa" moments.

Then on the third time - you really start to use the techniques - because by now you have "wired" them in to your writing.

And again the "Sceaming Eagle" edition on the book is a brilliant back - up.