Graham,
I'm a little late to the show here, but...
I think one of the greatest things about the internet is that it increases your chances of "sticking with your market."
You can communicate more frequently... with more timely information. It makes it a lot easier to tie in to exactly where your market is at any one moment.
That's a big benefit over writing a package and having to take an educated guess about where you're market's gonna be in 3-4 months...
My biggest successes online have come from doing just what I describe. Those times when your marketing so closely matches exactly what your reader is already thinking that your sales message works like magic.
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