Hey All,
FYI -- Since this month's issue of
The Screaming Eagle delves deeply into Gene's book
Breakthrough Advertising Wendy talked to Brian Kurtz over at Boardroom and he's letting us make the book available to everyone.
So if you haven't grabbed a copy yet, you can check it out here:
Gene Schwartz's Breakthrough Advertising
It's about the only book I've seen that really explains the
cycle of markets and how to talk to prospects at various stages of market sophistication.
John