I posted this one in another thread (which inspired me to creat this one --thx MtBkr!).
It's another beaut! It has a couple of grabbers -- a drill guage and note pad... a scratch off device on the repsonse device... an 'I accept' token to peel off and put on the resposne device.
Plus it leverages the law of reciprocity by giving you not just the drill gauge but a bunch of personalized the return address labels so ubiquitous in fundraising promos.
Combine that with a killer offer and the fact that it targets the man of the household for new home buyers (maybe more lists but that's how I've received it in the past and my friend received this one) -- and you've got a great package.
Click below to see it:
Handyman Club of America
It's cool.
John
P.S. This one came to friend of mine so I blacked out his name and address. It was highly personalized so that's why so there are so many black spots.