Quote:
Originally Posted by John Newtson
Hey All,
FYI -- Since this month's issue of The Screaming Eagle delves deeply into Gene's book Breakthrough Advertising Wendy talked to Brian Kurtz over at Boardroom and he's letting us make the book available to everyone.
So if you haven't grabbed a copy yet, you can check it out here:
Gene Schwartz's Breakthrough Advertising
It's about the only book I've seen that really explains the cycle of markets and how to talk to prospects at various stages of market sophistication.
John |
So... what other favorites people have out there?
In addition to the "classics" (Schwartz, Ogilvy, Caples, Hopkins, etc.), I really enjoyed
Being Direct by Lester Wunderman. And
The Copywriter's Handbook by Bob Bly is a must for every copywriter's bookshelf.
...which reminds me, I think there's an updated version I need to get my hands on.
