Carline Anglade-Cole:
You're going through the mail and discover the lamest promotion you've ever seen. The headline and deck are pathetic. And the copy is a real snoozer. You know you can do better - blindfolded and with one hand tied behind your back - and something stirs inside you to try to beat the pants off the control. What you're feeling is passion. And in today's issue of The Total Package, Carline Anglade-Cole describes her encounter with a poorly-performing control - and the passion it stirred within her to write more than 50 pages of copy in just four days to beat it. With passion, you have a clear cut vision ... leave no stones unturned in your sales argument ... ooze raw, unadulterated ATTITUDE all over your copy ... and leap tall buildings in a single bound. In short, you write killer copy. Discover how to stir up that writer's passion within in today's issue of The Total Package.

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