Hello from a direct market designer
Greetings,
I somehow stumbled across Clayton's Total Package newsletter and have found it just as useful in my job as a freelance designer as I'm sure copywriters do.
The recent interview with Richard Armstrong (and my subsequent reading of his Make More By Writing Less report) and today's article on swipe files have been incredibly helpful.
I started out as a writer (and still do a little writing for clients), but had more fun once I switched to layout. Still, I try to read and learn as much as I can about copywriting so that I'm more closely in-sync with the writers I work with on projects. (Some Caples and Hopkins books are on this year's Christmas list.)
I'm kind of envious of all the copywriting resources there are compared to direct market design. A lot of experienced copywriters make themselves available to help the less experienced. We don't have that as much on the design side of things. But I've seen a few links here on the forum related to design, so I look forward to investigating that a little further.
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